We believe that the new way of marketing isn't always the best way when it comes to your business. This workshop will help each business consider all aspects of marketing. We will take you back to the basics and talk about conventional and organic reach in the 21st century - and what that looks like for your specific business.

Join Jessica Penner, founder of Market House and J. Penner Photo Co., and Amber Cook, owner of The Light House CO{Cowork and COaching} as they walk you through this intensive, in-depth, interactive online course tailored to each attendee.

We will help you:

• articulate who you are as a persona and business and what you want to communicate to your target audience

• explore every marketing avenue as an option

• explore and articulate clearly your target audience

• envision how a pivot in your marketing might actually save you money, maximize your time, and most importantly increase your marketing ROI (return on investment).

• put together a strategic and diverse marketing strategy plan specific to your audience and business

• create a brand board that resonates with you, your business and your audience

This live and interactive course operates through peer feedback, discussion, and hands-on exercises so you can leave with a clear plan for your business' online and offline marketing strategy. A strategy that will reach your audience and demographic (don't worry we will talk about that too and help you figure that out).

Your registration includes lunch delivered to your home or office.